Kakuzi increases global marketing and growth strategy: 

As firms face the current ‘sustainability in business’ reality which is shaping almost all business operations in the world of business, even agricultural operations and projects which do not earn incomes and profits will soon cease to matter and ultimately be discontinued as a matter of reality.

In tandem with the above reality, listed agribusiness and super-foods producer Kakuzi Plc has over time transformed its business model to embrace the sustainability options in all its business operation. A committed and renowned exporter of agribusiness farm products, it has acknowledged the growing international market risks facing it and Kenyan export agriculture; consequently, Kakuzi Plc had embraced and initiated strategic diversification of its products and markets, it was confirmed on May 20th, 2026, in Nairobi, Kenya

Speaking at the Nairobi Securities Exchange (NSE) listed During the firm’s 98th Annual General Meeting (AGM) at the Nairobi Securities Exchange (NSE), Kakuzi Plc Chairman, Mr Nicholas Ng’ang’a, explained that agribusiness firms worldwide are facing contemporary operating risks, further compounded by the current and almost regular unrest in the Middle East.

To mitigate risks, he noted, firm is pursuing further diversification across products and markets, as well as actively exploring other income streams including from non-agricultural enterprises.

According to Mr Ng’ang’a, the firm’s blueberry operations are undergoing expansion, a reality marking the transition of the crop from being an experimental crop to becoming a key contributor to the Company’s long-term growth. “This strategy is expanding our revenue streams, strengthening resilience, and positioning Kakuzi to lead East Africa in superfood production,” he affirmed.

As part of its product diversification strategy, Kakuzi is also exploring export opportunities for avocado products, including long-life avocado, frozen avocado pulp and crude avocado oil, to extend shelf life and capture new value streams.

While dismissing concerns that avocado exports are not sustainable, Kakuzi Plc MD Mr Chris Flowers explained that the firm had maintained a growth trajectory with production rising by 23 per cent, and with 525 containers exported last year, up from 446 the previous year.

“Operating a business is challenging and an evident fact, yet exporting fresh avocados remains viable as long as we produce quality fruit,” affirmed Mr Flowers. He affirmed the firm’s belief and convictions that business growth should and must be deliberate, purposeful, prudent and asset-preserving.  “We’re not just farmers but also keen builders of our economy. We’re committed to Kenya’s economic development,” he asserted.

During the AGM, Kakuzi shareholders approved the payment of a first and final dividend of K Sh 16.00 per ordinary share for the Financial Year ended 31 December 2025, up from the K Sh. 8.00 payout in the previous year.

Last year, Kakuzi’s avocado profit nearly doubled to K sh 709 million (M) in 2025, up from K sh 361 M in 2024.

Kakuzi Plc’s  Macadamia business posted better profits, closing at K Sh 365 M, up from K Sh 69 M the previous year. Demand for macadamia, Mr Flowers said, continues to recover, with increased sales volumes and improved prices. “However, to maintain sustainable demand, the product needs to expand the opportunities for how consumers can experience quality macadamia kernels,” he said.

The Kakuzi Blueberry operation recovered to a K Sh 5 M profit, up from a K Sh 19 million loss the previous year.  Production volumes also increased to 90 tons, up from 53 tons.  

To preserve shareholder value, the Kakuzi Board of Directors assured investors that the firm intends to maximize the potential of its land holdings and would resist efforts by unscrupulous persons to acquire its land irregularly. 

“Kakuzi’s land is not for sale, and neither are we giving it away. It is the bedrock of our future, the source of our strength, and an investment inheritance we are safeguarding for generations to come,” the listed firm’s officials assured.

/Ends