Why The Immense Interest?

Given her youthful population estimated currently at around 75 per cent below 19 years (also the median age), Africa continues to attract global attention from the developed Nations & especially the latter’s private sector.

Apart from her youthful & relatively educated population, Africa has an equally huge and growing middle class that is fueling demand for smart things in life including electronics and electrical consumables & equipment.

According to Mr Rakesh Singh, MD – Opalnet Ltd, given the changing demand for premium equipment and consumables including electronic and electrical ones has continued to rise in Kenya and other parts of Africa.

“Given this reality, demand for reliable and high quality equipment continues rising daily,” Singh explained as the first speaker at the Midea Dealers’ Conference hosted on April 17th, 2026, at a Nairobi hotel.

Singh observed that more homes are connected and will continue being connected to electrical power & internet with this in turn fueling demand for smart and innovative products.

Founded in 1968 and guided by Trust, Innovation & Reliability as part of its core values, Midea has followed a growth trajectory since then. In 2017, Midea ventured into Robotics and later into health-care and logistics.

With over K sh 8337.21 billion (B)(USD 64.38 B) total revenue in 2025, the company manages over 65 plants outside of Guangdong (its original home), China and in different global locations. Dedicated to innovation, the company, for instance, spent K sh 1295 billion (B) (US$ 10 B) on R & D in 2025. “We highly believe in innovation and greatly value partnerships,” averred Bright Yao, Midea General Manager (GM) Africa region.

Yet, Africa akin to other parts of the world is producing more fresh and perishable goods but lacks adequate storage spaces. Consequently, Midea has committed to producing better refrigeration equipment especially under Space Master Brand series. The series enable 40 to 50 percent energy savings under the Inverter Quattro technology. The refrigerators main components (Motor and related parts) enjoy 10 years warranty and the product itself 2 years warranty.

Under the theme “Make Yourself Feel at home,” the Space Master series provide scientific storage of 70 kg to 102 kg and up to 80 liters of extra storage space. “The series  is built with more space providing features such as  flash cooling in bigger, healthier spaces that help in saving cash,’ affirmed  Will Liang, Midea Refrigerator Product Manager.

Further, Midea provides over 200 washing machines models. According to Giha Lee (Washing Machines Product Manager) special features include front loading washing & driers in Midea LAD 2.0 new features. There is power mix spray that enables stronger flows, stronger penetration and eventually stronger cleaning; for instance, the Midea turbo washing machine spins at 1400 revolutions per  minute (RPM). The machines have lunar dials, &  high temperature water sprays that enable jet cleaning in turbo motors. The machines have also been upgraded for weather resistance and also offer flexibility for perfect looks on site.

Farah Alotaibi is Midea Small Domestic Appliances Manager. According to her the appliances include 2 to 30 litres microwave ovens; free standing cookers (both electric and gas powered) and other in-built & build-in appliances. The modern microwave also has the inverter Quattro series with electric transformer technology and low noise and even, satisfying results seen in cooking time reduction from 6 minutes to 2 minutes.

Other unique features include energy saving intelligent operations while strength and stability is attained through the smooth-shied coating. The Blue smile series is a new microwave that is light weight & steady providing easy promance (memory-enabled) cooking and also easy auto cleaning.

Midea E. Africa Trade Marketing Manager—Glenda Achieng– expounded on among other issues Midea’s diverse, elaborate and effective corporate social responsibility (CSR) activities and initiatives. In 2025, for instance, Midea sponsored the Man City Club (EPL) & Africa Cup of Nations (AFCON) tournament right from the registration stage. She affirmed Midea’s commitment to continuing in its CSR initiatives right from the local (grassroots) to national levels in Kenya and other parts of E. Africa and wider Africa.

Opalnet’ Ltd.’s After Sales Service Manager Shenin Joseph affirmed that modern premium electronics (goods) continue redefining home comfort in Africa. He traced Midea’s & Opalnet Ltd’s  partnership to 2025 and which has been marked by and shaped through  innovation including in many unique customer- care endeavors and in diverse centers in the country and E Africa. “At the centres, customers are registered, then diagnosis done followed by parts preparation among other steps in keen and elaborate steps and processes,” Joseph expounded. “The company also hosts several Africa service centers; all the centers boast of direct customer channels including Whatsapp,” he averred. {Ends}